CVS Health Data Scientist Analytics & Experimentation Interview Questions
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Design Experiments for Causal Inference in Marketing Analytics
Technical Phone Screen: Marketing Experiments and Causal Inference Prompt You are interviewing for a data-science role focusing on marketing experimen...
Diagnose a failing campaign
Vaccination-Lift Experiment Triage Plan Context: You ran a randomized CRM experiment (e.g., email/SMS/push) to increase vaccination uptake. The overal...
Launch and measure a TV campaign
6-Week Linear TV Experiment to Increase Flu Vaccinations Design a 6-week linear TV campaign and its measurement plan to causally estimate incremental ...
Design an email flu-shot experiment
End-to-End Experiment Design: Email Campaign to Increase Verified Flu Vaccinations Context: You are designing a 30-day email campaign to increase veri...
Design a flu-shot A/B/n campaign experiment
Fall 2025 Flu Vaccination Uplift Experiment — Design and Evaluation Context (assume a large US pharmacy with loyalty IDs) - Audience: Adults with loya...