Pinterest Analytics & Experimentation Interview Questions
Master your tech interview with our curated database of real questions from top companies.
Measure Billboard Campaign Impact: Design, Bias, Test Strategy
Measuring Billboard Impact on Brand Awareness Scenario A marketing team launched billboard ads in several cities and wants to estimate the campaign's ...
Investigate Homepage Experiment Without Control Group: Methods and Metrics
Scenario A social-media homepage team is running experimentation and product-metric analyses on a personalized feed. An intern accidentally launched a...
Evaluate New Feed-Ranking Algorithm with A/B Testing
Experiment Design: New Feed-Ranking Algorithm and Daily Active Minutes Scenario A social-media platform plans to evaluate a new feed-ranking algorithm...
Design and assess video-pin increase experiment
You plan to increase the proportion of video pins surfaced in the home feed. Design a rigorous evaluation and then interpret provided results. A) Expe...
Decide if ad load is optimized
Pinterest Home Feed Ad Load Optimization You are asked to design an analysis and experiment to determine whether the current home-feed ad load (ads pe...
Analyze a geo rollout and interpret charts
Causal Impact of a New Onboarding Flow Launched in Texas and Florida Context: A new onboarding flow was launched on 2025-07-15 only in Texas (TX) and ...
Design metrics and experiment for Shopping launch
Experiment and Metric Plan: New Shopping Module Embedded in the Pins Feed Context You are introducing a Shopping module directly into the Pins feed. T...
Diagnose CTR drop after recommendation launch
Experiment Diagnosis: Horizontal Recommendations Carousel on Home Context A new horizontal recommendations carousel was launched on the home page. In ...
Recover causal effect without a control group
Post-hoc Causal Estimation After a Failed A/B Rollout Context An intern accidentally shipped a feature to 100% of eligible users for 5 consecutive day...
Design and interpret video-pins experiment results
A/B Test: Increasing Video Pins in Home Feed by +10 pp Context: You ran a 14-day A/B test that increases the share of video pins in Home Feed by +10 p...
Interpret A/B results for video-pin increase
A/B Test: Increasing Video Pins for New Users Context Pinterest ran an online controlled experiment on new users to increase the share of video pins i...