Uber Analytics & Experimentation Interview Questions
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Determine Sample Size for Promotion Campaign A/B Test
A/B Test Design for a Threshold Discount Promotion Scenario A company plans to launch a threshold-based promotion (e.g., "20% off when spending $40")....
Analyze T2 Results and Recommend Launch Strategy
A/B Test Interpretation, Launch Decision, Segmentation, and Multi-Experiment Error Control Context You ran two A/B tests on an e-commerce platform: - ...
Evaluate Promotion Campaign Effectiveness with A/B Testing
A/B Testing a San Francisco–Only January Promotion Background A consumer marketplace app plans to run a January 2024 promotion limited to San Francisc...
Evaluate Rider-Incentive Program Impact with Key Metrics
Scenario You are designing an evaluation for a new rider-incentive program in a two‑sided ride‑hailing marketplace (riders request trips; drivers supp...
Measure Impact of Updated Rider ETA Algorithm
Scenario A ride-hailing company has updated its rider ETA-prediction algorithm (the ETA shown to riders before they request a trip) and wants to quant...
Evaluate Auto-Play Impact with Key Metrics and Experiment Design
Streaming Auto-Play Experiment: Metrics and Design Context A streaming platform is considering auto-playing the next episode to increase user engageme...
Evaluate Push Notification Impact on Rideshare Supply Shortages
Experiment Design: Push Notifications for Airport Surge Shortage Resolution Context When rider demand at the airport exceeds available driver supply, ...
Design station experiment with interference and rush-hour spillovers
Experiment Design Under Interference for an In‑Station Ordering Pilot Context (Completed) You are evaluating two competing in‑station ordering feature...
Define ride success metric for Uber
Define a single primary metric for "Uber ride success" Design one primary, comparable metric for ride success across markets and cohorts. Provide: 1) ...
Explain and validate A/B test assumptions
A/B Test Validity: Core Assumptions, Violations, Diagnostics, and Mitigations You are designing and evaluating an online A/B test for a large, multi-s...
Estimate causal effect with interference
A/B Test With Noncompliance and Interference: Causal Effect of Surge Recommendations on Completed Trips Context You ran an A/B test that assigned some...
Choose between A/B and switchback for spillovers
Airport Driver-Queue Algorithm: Experiment Design and Causal Reasoning Background A new driver-queue algorithm is being tested at a single airport wit...
Design a switchback and choose block length
Switchback Experiment Design: Airport Pickup Pricing with Spillovers Context You are designing a switchback (time-based A/B) experiment for airport pi...
Measure driver experience quantitatively
Driver Experience Index (DEI) — Design, Validation, Debiasing, and Experimentation Context: You are a Data Scientist at a ride-hailing company. Define...
Define market-only rider experience metrics
Market-only Rider Experience Metrics and Market Balance Index (MBI) You are designing a metric suite for a rides marketplace where "rider experience" ...
Investigate ride declines and test free trials
LA Shared Rides Down 10% MoM — Diagnostic And Action Plan Context: The Los Angeles market is seeing a 10% month-over-month decline in completed rides ...
Design and power an incentive experiment
Experiment: Timing and Efficacy of Onboarding Benefits Context You operate a two-sided marketplace with supply-side candidates who often complete requ...
Design and Evaluate an Experiment on Surge
Experiment Design: Surge-Cap Algorithm for NYC (20:00–22:00) Context A new surge-cap algorithm is proposed to improve rider trip completion in NYC dur...
Design an A/B test for promo-targeting models
Experiment Design: Compare Two Ranking Models (M1 vs M0) for $5 Promotions Context You have two models, M0 (current) and M1 (new), that rank users for...
Design an ETA experiment under interference
Experiment Design: Estimating Causal Impact of a New Rider ETA Model in a Two-Sided Marketplace Context You are testing a new rider ETA model that cha...