Causally measure traffic reduction effectiveness
Company: TikTok
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: hard
Interview Round: Technical Screen
Overview: This question evaluates skills in causal inference and quasi-experimental design, including specifying estimands, choosing RD and staggered DiD approaches, accounting for treatment intensity, and applying robustness checks and spillover detection when measuring policy impacts on abuse and business KPIs.
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