Causally measure traffic reduction effectiveness

Company: TikTok

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: hard

Interview Round: Technical Screen

Quick Answer: This question evaluates skills in causal inference and quasi-experimental design, including specifying estimands, choosing RD and staggered DiD approaches, accounting for treatment intensity, and applying robustness checks and spillover detection when measuring policy impacts on abuse and business KPIs.