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Define metrics for harmful-content severity

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a data scientist's skills in metric design, measurement and analytics for content integrity within the Analytics & Experimentation domain, requiring definition of severity metrics, units of analysis, labeling rules, and a KPI suite.

  • Hard
  • Meta
  • Analytics & Experimentation
  • Data Scientist

Define metrics for harmful-content severity

Company: Meta

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: Hard

Interview Round: Technical Screen

## Context You are a Data Scientist working on integrity/harmful-content for a social media product. The company wants a single “severity” metric (or metric suite) to track how bad policy-violating content is on the platform over time and to evaluate integrity interventions (ranking changes, enforcement, classifiers, human review). ## Problem 1. **Propose metrics to measure the severity of violating/harmful content** on the platform. - Define what each metric means. - Specify the unit of analysis (content item, user, impression/view, session, day). - Clarify what counts as “violation” (e.g., policy-violating content confirmed by human review or high-confidence classifier). 2. The team suggests using **View Prevalence** as the main KPI: - Example definition: **View Prevalence (VP)** = (views/impressions of violating content) / (all views/impressions). - **Discuss pros and cons of View Prevalence** as a primary severity metric. 3. **Discuss key tradeoffs** when choosing/optimizing these metrics. - Include at least: user safety vs engagement, precision vs recall, reporting robustness vs sensitivity to change, and fairness/coverage across regions/languages. 4. If you were asked to recommend a final metric suite, **which metric would you pick as the primary KPI**, and what would be your **diagnostic and guardrail metrics**? Assume you have: - Impression/view logs, content metadata, policy labels from human review (partial coverage), and ML classifier scores. - Interventions can change both the *amount* of violating content and the *distribution of views* across content.

Quick Answer: This question evaluates a data scientist's skills in metric design, measurement and analytics for content integrity within the Analytics & Experimentation domain, requiring definition of severity metrics, units of analysis, labeling rules, and a KPI suite.

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Meta
Sep 19, 2025, 12:00 AM
Data Scientist
Technical Screen
Analytics & Experimentation
4
0

Context

You are a Data Scientist working on integrity/harmful-content for a social media product. The company wants a single “severity” metric (or metric suite) to track how bad policy-violating content is on the platform over time and to evaluate integrity interventions (ranking changes, enforcement, classifiers, human review).

Problem

  1. Propose metrics to measure the severity of violating/harmful content on the platform.
    • Define what each metric means.
    • Specify the unit of analysis (content item, user, impression/view, session, day).
    • Clarify what counts as “violation” (e.g., policy-violating content confirmed by human review or high-confidence classifier).
  2. The team suggests using View Prevalence as the main KPI:
    • Example definition:
      View Prevalence (VP) = (views/impressions of violating content) / (all views/impressions).
    • Discuss pros and cons of View Prevalence as a primary severity metric.
  3. Discuss key tradeoffs when choosing/optimizing these metrics.
    • Include at least: user safety vs engagement, precision vs recall, reporting robustness vs sensitivity to change, and fairness/coverage across regions/languages.
  4. If you were asked to recommend a final metric suite, which metric would you pick as the primary KPI , and what would be your diagnostic and guardrail metrics ?

Assume you have:

  • Impression/view logs, content metadata, policy labels from human review (partial coverage), and ML classifier scores.
  • Interventions can change both the amount of violating content and the distribution of views across content.

Solution

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