Estimate Venmo Revenue and Boost User Engagement Metrics

Q: Estimate Venmo Revenue and Boost User Engagement Metrics

This question evaluates a candidate's skills in revenue estimation, product analytics, and experimentation for a large U.S. peer-to-peer payments app, assessing competencies in quantitative modeling, metric definition, and experimental design.

Q: How do I approach Analytics & Experimentation interview questions?

Analytics & Experimentation questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master analytics & experimentation interviews.

Question

Growth and Monetization Case: Venmo (Peer-to-Peer Payments)

Context

You are evaluating growth and monetization drivers for a large U.S. peer-to-peer (P2P) payments app similar to Venmo. Assume "last year" refers to the most recent full calendar year. Use reasonable, clearly stated assumptions.

Tasks

Revenue sizing (top-down)
- Estimate Venmo’s annual revenue for last year. Show a clear framework, state assumptions, and do the math. Provide a base case and a quick sensitivity range.
Weekly metrics for growth and engagement
- Identify the three most important weekly metrics you would track to monitor user growth and engagement.
- Define each metric precisely (event definition, inclusion/exclusion) and explain why it matters.
Experiment design to increase payment frequency
- Propose one concrete experiment to increase payment frequency among existing users.
- Specify hypothesis, eligibility, randomization, primary/secondary metrics, guardrails, sample size/power, duration, and analysis plan. Note any network-effects considerations for P2P.

Estimate Venmo Revenue and Boost User Engagement Metrics

Growth and Monetization Case: Venmo (Peer-to-Peer Payments)

Context

Tasks

Solution

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Estimate Venmo Revenue and Boost User Engagement Metrics

Overview

Growth and Monetization Case: Venmo (Peer-to-Peer Payments)

Context

Tasks

Solution

Comments (0)