Evaluate Key Metrics for Capital One Ad Campaign

##### Scenario Capital One launches the Quicksilver credit-card marketing campaign on a streaming platform that can run either a 30-second unskippable ad or a skippable ad. ##### Question Before placing any ads, what key factors (metrics, customer segments, risks) would you evaluate for this campaign? Using 100 000 viewers, a fixed cost of $50 000, $0.10 cost per view, $500 revenue per approved account, a 1.4 % click-to-apply conversion, and a 50 % approval rate, calculate the campaign’s profit or loss. If we switch to a skippable ad that costs $0.30 only when watched and 80 % of viewers skip, what minimum conversion rate keeps profit equal to the first plan? Suppose a third option is to run no campaign at all. How would you decide which of the three options to choose? With extra time, what additional data or analyses would you request to strengthen your recommendation? ##### Hints Lay out revenue-cost equation, compute profit, then set profit_scenario2 = profit_scenario1 to solve for required conversion; discuss CAC, LTV, incremental lift, brand impact, uncertainty.