This question evaluates a candidate's ability to define, prioritize, and communicate product analytics metrics for a mobile product launch, testing competencies in KPI selection, measurement design, and stakeholder-focused dashboarding.

You are a data scientist at a short-form video/social platform. Apple has launched a new phone and wants a dashboard to track how the launch is performing on-platform across awareness, engagement, creator adoption, sentiment, conversion proxies, and competitive standing.
List the most important metrics you would include in the dashboard. Group them logically (e.g., Awareness, Engagement, Creator/Hashtag Adoption, Share of Voice, Sentiment, Conversion Proxies, Competitor Benchmarks). For each metric, provide a brief definition and explain why it is valuable to the client.
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