Track Key Metrics for Apple's New Phone Launch
Overview
This question evaluates a candidate's ability to define, prioritize, and communicate product analytics metrics for a mobile product launch, testing competencies in KPI selection, measurement design, and stakeholder-focused dashboarding.
Product Analytics Scenario: Launch Dashboard
Context
You are a data scientist at a short-form video/social platform. Apple has launched a new phone and wants a dashboard to track how the launch is performing on-platform across awareness, engagement, creator adoption, sentiment, conversion proxies, and competitive standing.
Task
List the most important metrics you would include in the dashboard. Group them logically (e.g., Awareness, Engagement, Creator/Hashtag Adoption, Share of Voice, Sentiment, Conversion Proxies, Competitor Benchmarks). For each metric, provide a brief definition and explain why it is valuable to the client.
Solution
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