{"blocks": [{"key": "e66cdcc5", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "0b72d5a2", "text": "Case study: evaluating introduction of a vegan burger product", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "526f3068", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "681a5142", "text": "Using provided revenue and cost figures, calculate profit, profit margin, and break-even uplift required in burger sales. Based on a required 60-70 % sales increase to match current margins, would you recommend launching the vegan burger? Why or why not? What future trends could make entering the vegan-burger market attractive? Discuss both cost-reduction and revenue-growth levers.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "fd76bc81", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "7e4ee923", "text": "Show clear calculations, articulate assumptions, and consider market size, cost curves, and pricing.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}