{"blocks": [{"key": "d9c8d1e3", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "c920d47a", "text": "Onemain Financial must decide how to allocate marketing budget across three acquisition channels—Phone Calls, Social Media Ads, and Email Blasts—whose click-through rates, conversion rates, and revenue-per-cost values are provided in an Excel sheet.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "449d297f", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "8ca70bc6", "text": "Given a total budget B, calculate the expected net profit for each channel. 2. Using the conversion rate, estimate the average cost and the average profit generated by a single inbound phone call. 3. Each channel has an individual spend cap. With a fixed overall budget, determine the spending allocation that maximizes total profit and explain your reasoning.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "771b6db8", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "bcb42a21", "text": "Compute unit profit (revenue – cost) first, then apply budget constraints and simple greedy/linear optimization to maximize profit.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}