Metric Framework for Adobe Express Performance

Context

Adobe Express is a freemium creative tool used to design, edit, and publish content across web and mobile. Leadership wants a practical, decision-ready metric framework to monitor product health and guide roadmap and experimentation.

Assume the core value moment is when a user produces a usable output (e.g., export, publish, or share), and the business model includes free and paid subscriptions.

Task

Design a metric framework that:

1. Identifies a single north-star metric that best captures Adobe Express product value delivery.
2. Defines supporting input metrics across the funnel (acquisition, activation, engagement, retention, monetization) that drive the north-star.
3. Specifies counter/guardrail metrics to prevent unintended consequences (quality, reliability, trust, and unit economics).
4. Provides clear rationale and concise definitions/formulas for each metric.

Include suggested segment cuts (e.g., new vs. existing, free vs. paid, web vs. mobile, geo) and recommended reporting cadence (e.g., weekly/monthly).