{"blocks": [{"key": "f0ac9d24", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "8f64708f", "text": "Superbowl QR-code ad offering a $15 coupon for new sign-ups. 2) Retail product line suddenly shows 20% revenue drop and PM asks for analysis and next steps.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "ffea7dab", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "87a45c16", "text": "How would you estimate the number of sign-ups generated by the Superbowl QR-code ad? Walk through the funnel (reach → scans → sign-ups) and justify your CTR/CVR assumptions.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "308d29a1", "text": "Retail revenue fell 20% week-over-week. How would you investigate the decline and propose next steps? How would different user cohorts factor into your analysis and recommendations?", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "10c802ac", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "8e1870aa", "text": "Build reach-impression-scan-signup funnel; sanity-check rates with benchmarks. For revenue drop, decompose metric, segment by dimensions, run cohort and retention analysis, then suggest mitigations or experiments.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}