{"blocks": [{"key": "8f154f45", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "51f3ca59", "text": "Meta social products – boosting engagement in Facebook Groups and driving Instagram in-app purchases.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "89b3ec72", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "c08678fa", "text": "Facebook Groups: How would you increase the number of posts that receive at least one comment? Instagram: How would you increase the number of in-app purchases? Post-launch you notice a key metric has fallen. How do you diagnose and manage this trade-off?", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "061f87d3", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "7a79de95", "text": "Construct a user-journey funnel, locate drop-offs, form hypotheses, design experiments, and weigh KPI shifts against long-term engagement and revenue goals.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}