Diagnosing Delivery Delays and Validating a Fix
Context
You are the PM for a consumer delivery marketplace that has seen an uptick in delivery delays. You have access to event-level timestamps (order placed, merchant accepts, courier assigned, courier arrives at merchant, food ready, pickup, drop-off), geolocation, ETA predictions, and operational data on courier supply and demand.
Task
-
Diagnose the root causes of delivery delays.
-
Specify the key metrics and segments you would analyze.
-
Design an experiment to validate one proposed solution to reduce delays.
Guidance
-
Consider a stage-level funnel from order to delivery.
-
Examine courier supply vs. demand imbalance, restaurant prep times, geography/time-of-day, and batching/dispatch logic.
-
Propose an A/B test using control vs. treatment regions.