Convince Leadership to Launch Group Chat Feature

Q: Convince Leadership to Launch Group Chat Feature

This question evaluates product analytics and experimentation competencies—specifically usage analysis, metric and success-criteria design, demand and impact estimation, qualitative research synthesis, and operational and competitive trade-off reasoning for a consumer social product.

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Analytics & Experimentation questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master analytics & experimentation interviews.

Question

Evaluating a Group Chat / Group Video-Call Feature for Instagram

Context

You are a Data Scientist asked to assess whether Instagram should build a multi-participant group chat/group video-call feature. You have access to an existing video_calls table that currently logs 1:1 calls. Use analytics, user research, and competitive/operational considerations to build a recommendation.

Tasks

Build a leadership-ready case for (or against) launching group chat/group video-calls. Define the decision framework and success metrics.
Explain exactly how you would leverage the existing video_calls table to estimate demand, impact, and risks.
Identify additional qualitative and quantitative resources that would strengthen the case.
Draft survey questions and define target audiences for the research.
Recommend whether there should be a maximum group size. Propose how to determine an appropriate cap.

Hints

Blend usage analytics, competitive landscape, user feedback, and cost/quality considerations to produce a data-backed narrative and a pragmatic rollout plan.

Convince Leadership to Launch Group Chat Feature

Evaluating a Group Chat / Group Video-Call Feature for Instagram

Context

Tasks

Hints

Solution

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