Case: Launching a Biker Dasher Pilot
Context
You are evaluating a pilot program to enable bicycle couriers (including e-bikes) to fulfill deliveries in select markets. Consider marketplace balance, operational constraints, and how you would measure and roll this out.
Questions
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What are the primary business objectives of launching a Biker Dasher program?
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How would you operationalize and make this program functional day-to-day?
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What data would you need to analyze dashers’ parking situations and their impact on delivery time?
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What metrics would you track to measure program success (including KPIs and guardrails)?
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How would you decide the geographical selection and phased rollout strategy (including experimentation and monitoring)?