Amazon Product Manager Behavioral Interview (STAR)

Prepare concise STAR (Situation, Task, Action, Result) stories that align to Amazon Leadership Principles. Quantify outcomes where possible.

Prompts

1. Introduce yourself and explain why this Amazon Product Manager role is a good fit.
2. Describe a time you used customer data to generate a product or business insight.
3. Tell me about a time you defined or created a new metric to track performance.
4. Describe a situation where you did not have enough data to solve a problem—how did you proceed?
5. Tell me about a time you pitched an idea to your boss and were initially turned down. What happened next?
6. Describe how you earned the trust of a resistant project team and overcame their push-back.
7. Give an example when your team’s goals conflicted with another team’s goals and how you resolved it.
8. Tell me about a time you gathered feedback on your team’s performance and drove a meaningful change.
9. Explain how you handled missing (or about to miss) a deadline or encountering a major mid-project setback.
10. Describe a project where you invented, simplified, delivered results quickly, and later scaled the solution.
11. Give an example of a calculated risk you took that succeeded—and one that failed. What did you learn?
12. Describe a time you handled a difficult customer situation.
13. Talk about a time you disagreed with your manager and how you expressed and resolved the difference of opinion.
14. Describe the most innovative thing you have built and the impact it created.
15. Tell me about a time you remotely influenced stakeholders to get work done.
16. What are your greatest strengths and your biggest weakness?
17. Give an example of how you coached or trained a team member to improve their performance.
18. Describe a time you disappointed a team member—how did you address the situation?

Hint: Anchor each story to Amazon Leadership Principles; quantify results where possible.