{"blocks": [{"key": "53246975", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "58683d2e", "text": "You have a fixed budget and two TikTok ad creatives promoting different mobile games. Each creative has data on impressions, clicks, conversions, revenue, and cost.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "b1d310a0", "text": "Form hypotheses explaining why Creative A might outperform Creative B and vice-versa.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "817bd3d6", "text": "Identify the metric(s) you will prioritize when comparing performance and justify your choice.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "ab57efb6", "text": "Decide which campaign should receive incremental budget today and explain your decision.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "649cb936", "text": "Describe how you account for current ROI versus growth headroom and long-term upside when budgets are limited.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}