{"blocks": [{"key": "85cba6e5", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "02cedbfa", "text": "TikTok is running an A/B test on two in-app purchase pages for a mobile game.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "a471f735", "text": "State your hypotheses for why Page A (higher price, fewer buyers) could outperform Page B (lower price, more buyers) and vice-versa.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "c2d2190f", "text": "List the primary and secondary metrics you would track (e.g., conversion rate, ARPU, LTV, ROI) and explain why.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "b3e06b46", "text": "Describe the statistical approach you would use to determine significance and how you would check if the current sample size provides enough power.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "d40be5c8", "text": "Explain how you incorporate promotional cost (\"spend X, get bonus Y\") into your ROI calculation.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "6918d05c", "text": "Propose a follow-up experiment based on the initial results.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}