Launching New Amazon Services

Q: Launching New Amazon Services

This question evaluates product management competencies including market segmentation, value proposition design, MVP scoping, success metric definition, and go-to-market planning for launching consumer services on a large e-commerce and logistics platform.

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Question

Product Case: Launch New Services for Amazon

You are a Product Manager tasked with launching new services for Amazon. Consider any comparable new service and, for each of the following examples, outline a concise product strategy:

A table-booking app (restaurant reservations)
A flower-delivery service
An advertising platform

For each service, specify:

Target users/segments
Customer pain points / jobs-to-be-done
Value proposition
MVP features (v1 scope, assumptions)
Success metrics (North Star + input metrics)
Go-to-market (GTM) approach

Assume reasonable access to Amazon’s existing consumer base, logistics, and identity/payments. Keep scope to a 6–12 month v1.

Launching New Amazon Services

Product Case: Launch New Services for Amazon

Solution

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