Home Depot Plant-Growth Product Design

Q: Home Depot Plant-Growth Product Design

This question evaluates product management competencies—market sizing, target customer segmentation, core feature specification across hardware, software, and services, and go-to-market planning for designing a plant-growth product for a large home-improvement retailer.

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Question

Product Design Prompt: Help Customers Grow Their Own Plants

You are the PM at Home Depot. Design a product that helps customers successfully grow their own plants.

Include:

Market sizing (state assumptions and show calculations)
Target customer segments (needs and behaviors)
Core product features (hardware, software, services)
Go-to-market plan (channels, phasing, pricing, metrics)

Assume you can leverage a large retail footprint, e-commerce, and in-store associates.

Home Depot Plant-Growth Product Design

Product Design Prompt: Help Customers Grow Their Own Plants

Solution

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