Product / Decision-Making Onsite: Multi‑Part Case and Behavioral

Context: You are interviewing for a Product Manager role. Provide structured, assumptions-driven answers. State any assumptions, show your math, and explain tradeoffs.

1) Estimation: YouTube Cat Video Views

Estimate the cumulative view count for a typical YouTube video about cats uploaded last Friday.

• Assume “last Friday” means roughly one week of traction.
• If information like channel size or promotion isn’t given, define reasonable assumptions (e.g., small vs. mid-sized vs. large channel) and provide a range.

2) Estimation: Netflix Total Revenue (Last Year)

Estimate Netflix’s total revenue for the most recent full fiscal year.

• You may use a build-up model (subscribers × ARPU × 12) and/or triangulate with public ballparks.
• Show sensitivity/ranges and sanity checks.

3) Strategy: U.S. vs. International Revenue Drivers

Compare U.S. and international revenue drivers and discuss how those differences should influence Netflix’s strategy.

• Consider subscriber growth vs. ARPU, pricing power, churn, content preferences, payments, partnerships, and regulation.
• Provide concrete strategic recommendations by region.

4) Behavioral: End‑to‑End Project Walkthrough

Walk me through an end-to-end product initiative you led: the problem, hypothesis, user research, success metrics, roadmap decisions, launch, and post‑launch learnings.

• Be concise but specific (scope, timeline, team, results). Highlight decision points and tradeoffs.