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Calculate Expected Impressions and Probability for Users
Meta
Jul 12, 2025, 6:59 PM
Data Scientist
Onsite
Statistics & Math
13
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Random Allocation of Y Ad Impressions to X Users
Setup (assumptions)
There are X distinct users and Y ad impressions.
Each impression is assigned independently and uniformly at random to one of the X users (users may receive multiple impressions).
Questions
What is the expected number of impressions a particular user receives?
What is the probability that a specific user sees at least one impression?
What is the expected number of users who see at least one impression?
Solution
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Calculate Expected Impressions and Probability for Users | Meta