Evaluating Notification-Triggered In-App Surveys
Scenario
Meta’s notification system triggers optional in-app surveys to measure user sentiment after notifications are sent.
Task
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Define:
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A primary goal metric.
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At least one driver metric.
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At least one guard-rail metric.
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Explain how you would explicitly account for potential network effects and novelty effects when interpreting these metrics.
Hints
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Clarify the business objective, user experience risks, and externalities.
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Propose a measurement technique for network effects and novelty effects.