{"blocks": [{"key": "d899e3a8", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "d3d131c3", "text": "You are advising the CEO of a TV-series company on whether to renew a 2-year contract and evaluate options for two productions: The Analyst (Series A) and Shark Bank (Series B).", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "3b09e09e", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "4891940b", "text": "Which qualitative and quantitative factors would you assess before renewing a new 2-year contract for the shows? Given cost-revenue data for The Analyst and Shark Bank, calculate each show’s total 2-year profit. Propose data-driven actions that could increase the profitability of The Analyst. If the company is considering selling The Analyst, what additional information would you request before making the decision? Assume after 2 years The Analyst’s incremental profit is $0 and Shark Bank earns $22 M. Selling The Analyst loses 1.5 M viewers worth $32 each. What is the minimum sale price that makes the company indifferent? Another studio offers $60 M for The Analyst. Based on your analysis, would you recommend selling? Explain.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "e1897179", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "b06278c0", "text": "Estimate cash flows, lost-viewer value, opportunity costs, and compare NPV across keep-versus-sell scenarios.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}