{"blocks": [{"key": "fd45aca5", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "1056e575", "text": "Many users place orders through the mobile web but never install the native app. The company wants to increase app installs among this segment.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "eb6fd871", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "ea1385eb", "text": "How would you assess the current conversion funnel from web order to app install? Propose and design experiments to boost install rate.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "46e71705", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "09ded562", "text": "Define cohorts, measure baseline funnel, consider in-product prompts, incentives, retargeting; outline experimental groups, metrics, and duration.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}