Product Analytics Case: Short‑Form Video Feed

Context: You are evaluating a short‑form video feed feature inside a large social app where users swipe through algorithmically ranked videos. The goal is to maximize high‑quality watch time while maintaining healthy creator supply and monetization.

Tasks

1. Define 4–6 success metrics to evaluate the feature.
2. If the primary metric suddenly drops, outline a step‑by‑step root‑cause investigation plan.
3. Identify one leading metric you would monitor and justify why it predicts the primary outcome.
4. List key business questions stakeholders will ask and how you would answer them analytically.
5. Propose meaningful user segments to slice the metrics and explain what each segment could reveal.