Investigate Reasons for Higher Instagram Story Consumption

Q: Investigate Reasons for Higher Instagram Story Consumption

This question evaluates a data scientist's competency in product analytics, causal inference, cohort analysis, experimentation design, and metric attribution within the Analytics & Experimentation domain.

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Question

Investigating Higher Story Consumption on Instagram vs. Facebook

Context

You observe that Stories are consumed more on Instagram than on Facebook. For concreteness, assume "Story consumption" refers to normalized engagement such as views per Story viewer per day (or time spent on Stories per Story viewer). Your goal is to diagnose why the gap exists and how much each factor contributes.

Question

How would you investigate the reasons behind higher Story consumption on Instagram compared with Facebook?

Hints

User demographics and markets
Content supply and mix (friends vs. creators vs. pages; cross-posting)
UI/UX differences (tray prominence, autoplay, navigation, latency)
Social graph structure and norms
Cohort analysis and within-user comparisons
Controlled experiments and quasi-experimental designs
Measurement parity and logging differences

Investigate Reasons for Higher Instagram Story Consumption

Investigating Higher Story Consumption on Instagram vs. Facebook

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