Evaluating a Bike-Delivery Program for Dashers

Context

You are assessing whether to launch or expand a bike-based delivery option for dashers in select markets. Bikes include pedal, e-bike, or scooter, and would be used alongside existing car/motorcycle delivery modes.

Question

What operational or strategic challenges could this program face, and how would you address them?

Consider

• Supply–demand balance and marketplace health
• Safety and incident risk
• Weather and seasonality
• Local regulations and building access
• Dasher incentives, earnings, and equipment
• Customer experience (speed, reliability, order types)
• Unit economics and platform impact