Trial Pricing Experiment with Two Offers
Setup
A new rider is given a trial on day 1 with two ride opportunities. For each offered ride, the price is "reasonable" independently with probability P.
Assume the rider's behavior is driven by how many reasonable prices they see on day 1:
-
0 reasonable prices → the rider churns (does not return).
-
Exactly 1 reasonable price → the rider returns the next day and takes exactly one ride.
-
2 reasonable prices → the rider is delighted and becomes a permanent rider (rides every day after the trial).
Questions
-
What is the probability that the rider will take exactly one ride the next day?
-
What is the probability that the rider becomes a permanent rider (rides every day after the trial)?