Statistics Fundamentals: Type I vs Type II Errors and A/B Test Trade-offs
Task
You are discussing hypothesis testing in the context of a past modeling or experimentation project.
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Define Type I error and Type II error in hypothesis testing.
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Explain the difference between them.
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Provide one real-world example for each type of error.
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Describe how you would manage the trade-off between the two in an A/B test.
Hints: Relate to false positives vs. false negatives; discuss significance level (alpha), statistical power (1 − beta), and practical business costs.