{"blocks": [{"key": "2ff9f272", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "1b4c84e0", "text": "Business case study evaluating whether to launch a vegan burger product", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "74a5c98e", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "c92154bf", "text": "Using provided revenue and cost figures, calculate profit, profit margin, and break-even sales volume. Given that achieving the same profit margin as the standard burger requires selling 60–70 % more units, should the company introduce the vegan burger? Justify quantitatively and qualitatively. Name future industry or cost trends that could make entering the vegan-burger market attractive.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "ba2ef49e", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "a0c401e1", "text": "Set up contribution-margin and break-even formulas; discuss economies of scale, raw-material costs, and consumer-demand growth.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}