Track Key Metrics for Apple's New Phone Launch

Q: Track Key Metrics for Apple's New Phone Launch

This question evaluates a candidate's ability to define, prioritize, and communicate product analytics metrics for a mobile product launch, testing competencies in KPI selection, measurement design, and stakeholder-focused dashboarding.

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Question

Product Analytics Scenario: Launch Dashboard

Context

You are a data scientist at a short-form video/social platform. Apple has launched a new phone and wants a dashboard to track how the launch is performing on-platform across awareness, engagement, creator adoption, sentiment, conversion proxies, and competitive standing.

Task

List the most important metrics you would include in the dashboard. Group them logically (e.g., Awareness, Engagement, Creator/Hashtag Adoption, Share of Voice, Sentiment, Conversion Proxies, Competitor Benchmarks). For each metric, provide a brief definition and explain why it is valuable to the client.

Track Key Metrics for Apple's New Phone Launch

Product Analytics Scenario: Launch Dashboard

Context

Task

Solution

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