{"blocks": [{"key": "cfabe04e", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "66faa8fa", "text": "B2B SaaS company considering raising subscription prices. 2) Website sign-up funnel exploring button color and placement changes.", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "13fc825b", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "cc9dcc10", "text": "Your PM asks for a two-week A/B test to evaluate a subscription price increase. How would you design the experiment? Should pricing be A/B-tested at all, and how would you decide if the new price is beneficial?", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "e7834917", "text": "A sign-up page currently shows a red button at the top. The team wants to test red vs blue and top vs bottom to lift click-through. How would you structure and analyze this multivariate test?", "type": "unordered-list-item", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "e24a7537", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "5c7bbcd1", "text": "Discuss metrics (conversion, LTV, churn), sample-size, test length, randomization, interaction effects, user cross-bucket risk, and alternative before-after designs.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}