{"blocks": [{"key": "3d9af700", "text": "Scenario", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "c44f3442", "text": "Estimating incremental customers needed to justify partnership marketing spend.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "8ebb81ca", "text": "Question", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "10734c55", "text": "a) If an annual campaign with the ride-sharing partner costs $25 million, how many incremental cardholders are required to at least break even? b) Assuming instead a variable cost of $40 per new customer per year and a one-time marketing spend of $11.8 million, how many new customers are needed to achieve the annual profit calculated in Question 2?", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "09d7500e", "text": "Hints", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "fb084dfd", "text": "Use per-customer annual profit figure from Question 2; include new variable cost where applicable.", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}