Assess LinkedIn Newsfeed Health

Q: Assess LinkedIn Newsfeed Health

This question evaluates product analytics and experimentation competencies, including metric design and monitoring, signal quality assessment, causal inference for attribution, and trade-off analysis between engagement, satisfaction, and monetization.

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Question

Evaluate the Health of LinkedIn's Newsfeed

Context

You are assessing the health of LinkedIn's Newsfeed (the personalized, scrollable list of posts). Assume you can track user-, session-, and impression-level events (e.g., views, dwell time, reactions, comments, shares, hides, ad impressions), survey feedback, and revenue from feed ads. The goal is to monitor health, separate transient spikes from durable improvements, attribute changes to product updates, and optimize for long-term member value.

Questions

Metrics: Which engagement and revenue metrics would you track at daily and monthly granularity?
Signal Quality: How would you distinguish short-term engagement spikes from sustainable quality improvements?
Causality: Design an analysis to attribute specific feed changes to metric movements.
Trade-offs: How would you balance time-spent with user satisfaction and long-term retention?

Assess LinkedIn Newsfeed Health

Evaluate the Health of LinkedIn's Newsfeed

Context

Questions

Solution

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