Scenario: Parental Presence and Teen Behaviour on Facebook

Context: Facebook’s teen audience (ages 13–17) increasingly overlaps with their parents, who may friend their children, comment on their posts, and react to content. Leadership is concerned that parental presence may cause teens to churn or self‑censor. You are asked to measure behavioural shifts and design mitigations that retain both teens and parents.

Assumptions (for clarity):

• Teen = user aged 13–17. Parent = a likely parent/guardian of a teen (to be inferred from data signals).
• "Parental presence" has levels: parent account exists on platform, is connected (friended) to the teen, and/or actively interacts with the teen’s content.

Questions

1. How does parental presence on Facebook affect teens’ engagement and behaviour?
   • Consider activity rate, content sharing, and privacy‑setting changes.
2. What data‑driven signals would you combine to identify parent‑child relationships on Facebook?
   • Consider social graph, shared surnames, family tags, and private‑message patterns.
3. When parents join and teens churn, how would you balance experiences for both segments to sustain overall engagement?
   • Consider product segmentation, privacy controls, and ranking tweaks.