{"blocks": [{"key": "ec098a02", "text": "Scenario: Local SMBs can pay to ‘boost’ popular posts. Define what counts as a local business, choose outcome metrics, and diagnose unexpectedly low CTR in experimental results.", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "7e9d576e", "text": "", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "9407aaca", "text": "Question 1: Define a ‘local business’ in Facebook ads context. (Hint: physical presence, service radius, employee count)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "e6947c60", "text": "Question 2: When small businesses boost popular posts, which metric measures success? (Hint: lead generation, in‑store visits)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "a2498faf", "text": "Question 3: Low ad CTR observed—generate hypotheses and validation steps. (Hint: creative relevance, audience targeting accuracy)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}