LinkedIn Profile Completion: Measurement, Diagnosis, and Improvement
Context: You are a Data Scientist working on LinkedIn's Profile experience. "Profile completion rate" should be defined precisely, instrumented, and improved through analysis and experimentation. Assume you can track field-level events (e.g., photo, headline, experience, education, skills), sessions, device, and notifications.
Answer the following:
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How would you define and measure "profile completion rate" on LinkedIn?
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If you notice a drop in profile completion rate over the last quarter, how would you diagnose the root cause?
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Propose two different product solutions to improve profile completion and describe how you would test their effectiveness.
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What kinds of data points or user behaviors would you analyze to understand why some users don’t complete their profiles?
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Which statistical or machine learning methods could help predict users at risk of not completing their profiles, and how would you use these predictions?
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Once you’ve implemented changes to improve profile completion, how do you measure success and ensure improvements are sustained over time?