Diagnose Business Decline Using Key Data Metrics

Q: Diagnose Business Decline Using Key Data Metrics

This question evaluates a candidate's ability to perform data-driven root-cause diagnosis, select and interpret key metrics across funnels, cohorts, customer and supply layers, and integrate internal and external data sources within the Analytics & Experimentation domain.

Q: How do I approach Analytics & Experimentation interview questions?

Analytics & Experimentation questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master analytics & experimentation interviews.

Question

Diagnose a Sudden Business Downturn Using Data

Context

You are the data scientist supporting a large consumer marketplace. Leadership reports a sudden decline in topline performance over the last 2 weeks. You need to rapidly diagnose the problem using data.

Task

Outline a structured diagnostic approach to identify the root cause of the decline.
List the key metrics you would examine at each layer (business, funnel, customer, supply/ops, marketing, product/tech).
List the internal and external data sources you would pull to support the investigation.

Hints: Incorporate funnels, cohorts, external factors, and leading indicators. Make minimal assumptions as needed.

Diagnose Business Decline Using Key Data Metrics

Diagnose a Sudden Business Downturn Using Data

Context

Task

Solution

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