Investigate Causes of Driver WOW Score Drop

Q: Investigate Causes of Driver WOW Score Drop

This question evaluates a Data Scientist's skills in metric validation, causal diagnosis, segmentation analysis, and experiment design within the Analytics & Experimentation domain, focused on driver satisfaction metrics.

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Question

Investigating a 10% QoQ Drop in Driver WOW (Satisfaction)

Context

Assume WOW is a standardized driver satisfaction metric collected via in-app surveys (e.g., 0–10 or 1–5 Likert), aggregated weekly and reported quarterly. The latest quarter shows a 10% relative decrease in the mean WOW score. Your task is to diagnose causes and propose a data-driven fix.

Tasks

Clarify the metric and verify the drop (definitions, weighting, response rates, significance, seasonality).
Identify what data to pull and how to break down the driver journey/funnel.
Specify segments to examine and hypotheses to test.
Propose an experiment or product change to improve WOW and define success metrics and guardrails.

Investigate Causes of Driver WOW Score Drop

Investigating a 10% QoQ Drop in Driver WOW (Satisfaction)

Context

Tasks

Solution

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