Your team is running an A/B test for a new product feature and stakeholders rely on p-values to decide whether to ship.
Explain at least three key limitations of p-values in hypothesis testing and suggest complementary measures or approaches that mitigate these issues. Use A/B testing context and brief examples where helpful.
Consider topics such as: effect size, dependence on sample size, multiple testing, practical significance, prior beliefs, and p-hacking/data peeking.
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