Instacart Analytics & Experimentation Interview Questions
This brief guide focuses on Instacart Analytics & Experimentation interview questions and what to expect when you walk into screens that blend product sense with rigorous analytics. Instacart’s marketplace work means interviews often evaluate your ability to define and instrument business-critical metrics (GMV, conversion, retention), design and analyze A/B tests, reason about causal threats and edge cases, and write efficient SQL. Interviewers look for statistical rigor, clear tradeoff thinking, pragmatic product judgment, and the ability to translate results into prioritized recommendations for cross-functional partners. For interview preparation, expect a mix of hands-on SQL/analysis problems, experiment design and interpretation prompts, and behavioral stories that show impact. Prepare by practicing end-to-end experiment analysis, refreshing hypothesis testing and power calculations, reviewing common bias sources and monitoring strategies, and polishing concise storytelling that links data to decisions. Bring concrete examples where you changed metric definitions, fixed instrumentation, or rescued an experiment—those demonstrate both technical depth and product-oriented influence.

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Compute duration and stopping rules correctly
Experiment Runtime Planning: Same‑Day Delivery Attach Rate You are planning an A/B test on the same‑day delivery attach rate (the proportion of eligib...
Analyze A/B test with revenue–cost tradeoffs
A/B Test: Same‑Day Delivery Checkout Change You are evaluating a checkout UI change that promotes same‑day delivery. The experiment is a standard two‑...
Diagnose Sunday Miami same‑day outages
Marketplace stability case: same‑day disablement on Sunday afternoons (Miami) Context Instacart offers two fulfillment modes: - Same‑day delivery (rea...
Use regression vs cohorts for A/B estimation
Regression-adjusted estimation of treatment effects for contribution per order Context You are analyzing an A/B test at the order level. The outcome i...
Diagnose and fix low conversion rigorously
Diagnose a Checkout Conversion Drop After a Promo Banner Launch Scenario Week-over-week, checkout conversion fell from 42% to 35% after a new promo ba...
Evaluate Miami Ultrafast impact on orders
Instacart launched an Ultrafast delivery feature in Miami two months ago. You have weekly orders per geo for the past 52 weeks; Miami is treated from ...
Recommend and validate a budget allocation strategy
Using insights you would derive from the SQL task (top advertiser by total spend; most profitable program by net profit and by margin), propose a conc...
Diagnose 4% weekly revenue drop using history
You only have a single table weekly_revenue(week_start_date DATE, revenue_usd NUMERIC) containing the last 104 weeks for Instacart. A DS reports that ...
Measure Ultrafast Delivery's Impact Using Synthetic Control Method
Scenario Instacart launched Ultrafast Delivery in Miami two months ago and wants to measure its causal impact on user order volume. Assume you have pa...
Investigate Instacart Revenue Decline Using Weekly Data
Scenario You are the on-call Data Scientist for Instacart. This week’s total revenue is down 4% versus the prior week. Initially, you only have access...