Pinterest Analytics & Experimentation Interview Questions
Pinterest Analytics & Experimentation interview questions focus on your ability to turn product hypotheses into credible, measurable decisions. At Pinterest the emphasis is often on experimentation at scale: defining clear success metrics, designing robust A/B tests, handling instrumentation and sampling quirks, and diagnosing metric movements across cohorts and days-in. Expect a mix of statistical rigor (power, confidence intervals, multiple testing, sequential analysis), practical SQL and Python data wrangling, and product-facing case discussions that evaluate tradeoffs between velocity, user experience, and measurement fidelity. For effective interview preparation, practice end-to-end experiments: formulate hypotheses, pick guardrail and primary metrics, compute sample size and MDE, run analyses in SQL/Python, and translate results into clear recommendations with uncertainty bounds. Be ready to discuss edge cases like novelty decay, metric leakage, and correlated metrics, and to explain how you’d instrument and monitor experiments in production. Communicating tradeoffs to engineers and product partners and proposing safe rollout strategies are often as important as the numbers themselves.

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Design and assess video-pin increase experiment
You plan to increase the proportion of video pins surfaced in the home feed. Design a rigorous evaluation and then interpret provided results. A) Expe...
Design and interpret video-pins experiment results
A/B Test: Increasing Video Pins in Home Feed by +10 pp Context: You ran a 14-day A/B test that increases the share of video pins in Home Feed by +10 p...
Interpret A/B results for video-pin increase
A/B Test: Increasing Video Pins for New Users Context Pinterest ran an online controlled experiment on new users to increase the share of video pins i...
Design metrics and experiment for Shopping launch
Experiment and Metric Plan: New Shopping Module Embedded in the Pins Feed Context You are introducing a Shopping module directly into the Pins feed. T...
Decide if ad load is optimized
Pinterest Home Feed Ad Load Optimization You are asked to design an analysis and experiment to determine whether the current home-feed ad load (ads pe...
Analyze a geo rollout and interpret charts
Causal Impact of a New Onboarding Flow Launched in Texas and Florida Context: A new onboarding flow was launched on 2025-07-15 only in Texas (TX) and ...
Recover causal effect without a control group
Post-hoc Causal Estimation After a Failed A/B Rollout Context An intern accidentally shipped a feature to 100% of eligible users for 5 consecutive day...
Diagnose CTR drop after recommendation launch
Experiment Diagnosis: Horizontal Recommendations Carousel on Home Context A new horizontal recommendations carousel was launched on the home page. In ...
Measure Billboard Campaign Impact: Design, Bias, Test Strategy
Measuring Billboard Impact on Brand Awareness Scenario A marketing team launched billboard ads in several cities and wants to estimate the campaign's ...
Investigate Homepage Experiment Without Control Group: Methods and Metrics
Scenario A social-media homepage team is running experimentation and product-metric analyses on a personalized feed. An intern accidentally launched a...
Evaluate New Feed-Ranking Algorithm with A/B Testing
Experiment Design: New Feed-Ranking Algorithm and Daily Active Minutes Scenario A social-media platform plans to evaluate a new feed-ranking algorithm...