45-Minute Rapid Product Design Exercise
Overview
This question evaluates a candidate's competencies in product design and decision-making, including problem framing, user-journey definition, MVP prioritization, low-fidelity wireframing, metric selection, trade-off articulation, and high-level technical considerations.
Kayak
Jul 4, 2025, 8:28 PM
Product Manager
Onsite
Product / Decision Making
8
0
Product Design Exercise: End-to-End System (with Low-Fi Wireframe)
Design an end-to-end system (it does not need to be travel-related). You have 45 minutes. Your deliverable should include the following sections:
- Problem Statement and Target Users
- Start by asking clarifying questions.
- Explicitly state any assumptions you make.
- Core User Journeys and MVP Feature Set
- Identify the primary workflows.
- Define the smallest feature set to validate the riskiest assumptions.
- Screen Flow and Low-Fidelity Wireframe
- Provide a simple screen map and rough wireframes/sketches.
- You can use text/ASCII to outline the layout.
- Success Metrics and Key Trade-offs
- Define a North Star metric and supporting metrics.
- Call out the most important trade-offs.
- High-Level Technical Considerations for Initial Launch
- Architecture, data, integrations, constraints, and risks.
Hints:
- Timebox each section (e.g., 5–10 minutes each) and prioritize the riskiest assumptions.
- Explicitly state assumptions if requirements are ambiguous.
Suggested clarifying questions to consider:
- Who are the primary users? What problem are we solving for them now vs. later?
- What platforms (web, iOS/Android) and geographies are in scope for MVP?
- What business model and constraints (privacy, compliance, integrations) apply?
- What is the desired North Star metric and any guardrails?
- What existing systems or third-party integrations are available?
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