Build and deploy an uplift targeting model
Company: Uber
Role: Data Scientist
Category: Machine Learning
Difficulty: hard
Interview Round: Onsite
Overview: This question evaluates a candidate's ability to design and deploy uplift/causal targeting models, covering causal inference, uplift estimation, pre-treatment feature engineering and leakage prevention, policy optimization under budget and capacity constraints, offline and online evaluation, fairness considerations, and fraud mitigation.