Build Premium User Propensity Model
Company: Spotify
Role: Machine Learning Engineer
Category: Machine Learning
Difficulty: medium
Interview Round: Onsite
Quick Answer: This question evaluates an engineer's competency in end-to-end machine learning system design for user conversion propensity, covering problem framing, labeling strategy without leakage, feature engineering across behavioral, content, social and device signals, embedding usage, model families and loss functions, class imbalance handling, and offline/online evaluation, calibration and deployment considerations. Commonly asked in Machine Learning interviews, it assesses the ability to translate business objectives and prediction horizons into practical modeling and operational choices, testing both conceptual understanding and practical application across data modeling, evaluation, calibration, thresholding, and downstream product integration.