Communicating Top-Down Change
Overview
This question evaluates communication, stakeholder management, and change-management competency for product leadership by examining how messaging and engagement are tailored across peer managers, direct reports, and front-line employees.
Amazon
Jul 4, 2025, 8:28 PM
Product Manager
Take-home Project
Behavioral & Leadership
6
0
Tailoring Communication and Change Management for an Ops Initiative
Context
A VP has mandated an operations-wide initiative to improve safety, increase efficiency, and cut costs. As an Operations Manager, explain how you would tailor your communication and change-management approach to different audiences.
Prompt
Describe your approach for the following stakeholder groups:
- Your three peer managers.
- The managers who report to you.
- Front-line employees executing the work.
Solution
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