This question evaluates a data scientist's skills in experimental design, metrics selection, causal inference, and interpretation of engagement and monetization signals for product changes like banner ads and group-story features.
You are evaluating two product decisions in a consumer social app:
Assume you can run controlled experiments and have standard logging for impressions, clicks, views, sessions, and retention.
Hints: Consider CTR, dwell time, efficiency, retention, experiment design, guardrails, and segmentation.
Login required