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Design feedback and feature rollout platform

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a candidate's ability to design a multi-tenant feedback and feature-rollout platform, assessing competencies in system architecture, API/SDK integration, data modeling, real-time flag evaluation, security, observability, and operational trade-offs.

  • hard
  • Amazon
  • System Design
  • Software Engineer

Design feedback and feature rollout platform

Company: Amazon

Role: Software Engineer

Category: System Design

Difficulty: hard

Interview Round: Onsite

Design a platform that lets developers collect end‑user feedback and control feature rollout to targeted cohorts. Define service boundaries, data flows, core classes, API endpoints (e.g., submitFeedback, listFeedback, createFlag, evaluateFlag), and database schemas. Address multi‑tenancy, authentication/authorization, rate limiting, moderation, analytics aggregation, privacy/PII handling, caching for real‑time flag evaluation, gradual rollouts (percentage and rule‑based), kill switches, audit logs, and safety/observability. Provide scaling estimates and consistency considerations.

Quick Answer: This question evaluates a candidate's ability to design a multi-tenant feedback and feature-rollout platform, assessing competencies in system architecture, API/SDK integration, data modeling, real-time flag evaluation, security, observability, and operational trade-offs.

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Amazon logo
Amazon
Aug 8, 2025, 12:00 AM
Software Engineer
Onsite
System Design
2
0

System Design: Feedback + Feature Rollout Platform

Context

Build a multi-tenant platform that lets product teams:

  • Collect end-user feedback from applications.
  • Control feature rollout to targeted cohorts via feature flags.

Assume web/mobile SDKs, admin console, and public APIs. The platform should serve multiple tenants (organizations) and environments (dev/stage/prod).

Requirements

Functional

  1. Feedback
    • Submit end-user feedback (text, screenshots, metadata).
    • List/search/filter feedback by tenant, app, environment, tags, status.
    • Moderation workflow (auto + human review).
    • Analytics aggregation (trends, NPS/CSAT, tags/topics).
  2. Feature Flags
    • Create/update/delete flags with variants and targeting rules.
    • Evaluate flags in real time with caching for low latency.
    • Gradual rollouts (percentage-based, rule/segment-based).
    • Kill switches and safe defaults.
  3. APIs and SDKs
    • Endpoints such as submitFeedback, listFeedback, createFlag, evaluateFlag.
    • Admin console for configuration and moderation.

Non-Functional

  • Multi-tenancy isolation, authn/z (RBAC), rate limiting.
  • Privacy/PII handling, data residency, encryption.
  • Audit logs, safety/observability, SLOs.
  • Scalability, cost efficiency, DR/BCP.
  • Consistency expectations and propagation SLAs.

Deliverables

  • Service boundaries and data flows.
  • Core classes/objects and database schemas.
  • API endpoints (with request/response fields).
  • Handling of multi-tenancy, authn/z, rate limiting, moderation, analytics, PII, caching, rollout strategies, kill switches, audit logs, safety/observability.
  • Scaling estimates and consistency considerations.

Solution

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